Three ways to make the image
Commercial photography, AI-assisted advertising imagery and high-end retouching. Which one a project needs is a production decision, and often a project needs more than one.
Commercial photography
Product photography produced on location, with the client on set and the images finished in post.
A good fit if
The campaign depends on the real product, its materials and how light behaves on them.
AI product advertising imagery
Advertising images built from your own product photographs, with the environment created, composited and retouched by hand.
A good fit if
You have the product and need campaign imagery in scenes that do not all have to be physically built.
Image retouching
Finishing existing photographs to a consistent commercial standard, from cleanup to compositing.
A good fit if
The photographs exist and need to be brought to a standard the brand can publish.
Not sure which one?
Send the product, a reference and a deadline. Working out the right route is part of the job.