Ivan Moshe

Ivan Moshe is a commercial photographer and high-end retoucher based in Israel, working with brands and agencies internationally. For more than fifteen years he has produced advertising and product imagery, from the first conversation about a brief through to finished artwork.

The practice covers the whole of commercial image production: art direction and lighting on set, studio and on-location photography, and the compositing and image finishing that follow. Much of it is close-range product work, where the result depends as much on the retouching as on the frame itself.

Contemporary tools, AI-assisted production among them, sit inside that workflow rather than replacing it. Every image is directed, composited and finished by hand, and judged the way any commercial photograph is: on whether it does the job the brand needs it to do.